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East Coast Joys No 3 LNER poster, 1932
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East Coast Joys No 3 LNER poster, 1932
Poster produced by London & North Eastern Railway (LNER) to promote rail travel to the East coast of England. This poster, entitled Safe Sands, was third in a series of six posters illustrating the various pastimes that could be enjoyed on the east coast. The posters formed a continuous scene when placed next to each other, but each was designed so that it could also stand alone. Artwork by Tom Purvis (1888-1957), who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment
National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.
Media ID 9997710
© NRM/Pictorial Collection
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East Coast Joys No 3 LNER poster, 1932 - A Glimpse into the Past
EDITORS COMMENTS
. Step back in time and immerse yourself in the nostalgic charm of this vintage print. Capturing the essence of carefree summer days, this LNER poster from 1932 invites us to explore the joys of the East coast of England. Entitled "Safe Sands" it is part of a series that showcases various pastimes available along this picturesque coastline. The artwork, skillfully crafted by Tom Purvis, not only promotes rail travel but also advocates for professionalization within commercial art. Purvis was a key figure in founding the Society of Industrial Artists, aiming to enhance training standards for artists working in commercial fields. In this particular scene, children frolic on golden sands while their laughter mingles with crashing waves. The vibrant colors and attention to detail transport us to an era when simple pleasures were cherished above all else. Whether building sandcastles or splashing in the sea, these youngsters embody pure joy and innocence. When displayed alongside its companion posters, a continuous panorama unfolds before our eyes—a visual narrative that entices travelers to embark on an unforgettable journey along England's captivating east coast. This beautifully preserved print serves as a window into history—an invitation to relish moments long gone yet forever etched in our collective memory. Let it transport you back to a time when summers were spent basking under sunny skies and creating everlasting memories by the seaside.
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