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ADVERTISEMENT, 1891. American magazine advertisement, 1891, for a baking powder company, offering a free bicycle to every child who orders 150 cans of baking powder
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ADVERTISEMENT, 1891. American magazine advertisement, 1891, for a baking powder company, offering a free bicycle to every child who orders 150 cans of baking powder
ADVERTISEMENT, 1891.
American magazine advertisement, 1891, for a baking powder company, offering a free bicycle to every child who orders 150 cans of baking powder
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6205311
1891 Advertising Bike Liberated Offer Baking Powder
EDITORS COMMENTS
This photograph captures an iconic American magazine advertisement from 1891. The image showcases a young girl, filled with excitement and anticipation, as she gazes at the text that promises a remarkable offer. In this late 19th-century ad, a baking powder company entices its customers by offering a free bicycle to every child who orders a staggering 150 cans of their product. The advertisement represents more than just an enticing deal; it symbolizes the changing times in America. It reflects the growing liberation of women during this era, as bicycles became synonymous with freedom and independence for both men and women alike. This powerful visual message subtly conveys how society was evolving, granting new opportunities for exploration and mobility. The simplicity of the composition draws attention to the central figure - the young girl who embodies youthful enthusiasm and ambition. Her eyes sparkle with dreams of riding her brand-new bicycle through open fields or bustling city streets. As we gaze upon this historic print, we are reminded of how advertising has shaped our culture throughout history. Beyond its commercial intent lies a deeper narrative about progress, empowerment, and aspiration – themes that continue to resonate even today.
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