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WWI: POSTER, 1918. Societe Generale. Pour la victoire du droit
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WWI: POSTER, 1918. Societe Generale. Pour la victoire du droit
WWI: POSTER, 1918.
Societe Generale. Pour la victoire du droit. Souscrivez au 4e Emprunt de la Defense Nationale. Lithograph by William Malherbe, 1918
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Media ID 12394909
1918 Marianne Poster War Bond William World War I Malherbe
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This black and white lithograph, created in 1918 by William Malherbe, showcases the powerful propaganda used during World War I. The poster was commissioned by Societe Generale to promote their fourth National Defense Loan campaign in France. The central figure of the artwork is Marianne, a symbol of liberty and the French Republic. She stands tall and determined, representing the strength and resilience of the nation. Clad in traditional attire with a Phrygian cap on her head, she embodies the spirit of France. Beside Marianne stands a soldier, his uniform worn but his gaze unwavering. He represents those fighting for justice and freedom on the front lines of battle. Bold text at the top urges viewers to "Pour la victoire du droit" or "For victory through right". This rallying cry emphasizes that supporting this loan is not only an act of financial investment but also an act of patriotism. The lithograph serves as a call to action for citizens to contribute to the war effort by purchasing war bonds from Societe Generale. By doing so, they are directly supporting their country's defense against its enemies. This historic print captures both artistic beauty and historical significance as it immortalizes one aspect of France's efforts during World War I. It reminds us today of how art can be used as a tool for mobilization and unity during times of conflict.
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