Selfridges Toy Department
Wall Art and Photo Gifts from Mary Evans Picture Library
Selfridges Toy Department
Selfridges Toy Department. Child in bed with her dolls. Date: circa 1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14159740
© Mary Evans Picture Library/Peter & Dawn Cope Collection
EDITORS COMMENTS
In this black-and-white photograph, a young girl lies in her bed, surrounded by an enchanting assortment of dolls. The scene unfolds in the hallowed halls of Selfridges Toy Department, a magical realm where the wonders of childhood come to life. Dating back to circa 1912, this image offers a glimpse into the past, transporting us to a time when toys held a special allure and the simple pleasure of playing with dolls could spark endless hours of imagination and joy. Selfridges Toy Department, located in the iconic London department store, was renowned for its extensive and diverse collection of toys. Established in 1909, the store quickly gained a reputation for its innovative approach to retail, offering customers a vast array of high-quality, unique, and often imported toys that catered to the diverse tastes and interests of children. The young girl in the photograph appears to be deeply engrossed in her world of dolls, her cherished companions that have accompanied her on countless adventures and sleepless nights. The dolls, dressed in exquisite outfits and accessories, are arranged meticulously around her, each one a testament to the girl's creativity and love for storytelling. This photograph not only captures the essence of childhood innocence but also highlights the historical significance of Selfridges Toy Department as a pioneer in the world of toy retail. The department store's commitment to providing a diverse and enchanting selection of toys helped shape the way generations of children played and learned, fostering their creativity and imagination in the process. As we gaze upon this enchanting scene, we are reminded of the enduring power of toys to transport us to far-off lands, to ignite our imaginations, and to bring joy and wonder to our lives. This photograph, a precious relic from the past, invites us to rediscover the magic of Selfridges Toy Department and the boundless possibilities that lie within the realm of childhood.
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