Pears Soap advertisement, land girl, 1918
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Pears Soap advertisement, land girl, 1918
Advertisement for Pears soap during the First World War, part of their Womanhood in Wartime, series, featuring a member of the Womens Land Army ploughing a field Date: 1918
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Media ID 14155858
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Advertisements Adverts Agricultural Agriculture Pears Ploughing Products Role Roles Soap Soaps Toiletries
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the indomitable spirit of women was on full display as they stepped up to the plate and assumed new roles in various sectors, including agriculture. In this evocative image from 1918, a resolute Land Girl, clad in her practical work attire, is shown ploughing a field with unwavering determination. The photograph is part of Pears Soap's "Womanhood in Wartime" series, which celebrated the courage and fortitude of women during this pivotal period in history. The Womens Land Army was formed in response to the labor shortage caused by the war, with women from all walks of life answering the call to work the land and keep food production going. These women, who were once relegated to the sidelines, were now at the forefront of the agricultural industry, their hands calloused and their spirits unbroken. The beauty of this Land Girl, with her rosy cheeks and determined gaze, serves as a poignant reminder of the many ways in which women defied expectations and proved their worth during the Great War. As she ploughs the field, her focus is unwavering, her resolve unyielding. This image is a testament to the enduring strength and resilience of the human spirit, even in the most challenging of times.
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