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Trade card for Frazer, Army Printer, Stationer and Bookbinder, 1736
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Trade card for Frazer, Army Printer, Stationer and Bookbinder, 1736
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Media ID 23860187
© Heritage Art/Heritage Images
Advert Advertisement Bookbinder Bookbinding Brunetti Gaetano Business Business Card Gaetano Brunetti Printer Printers Receipt Stationers Stationery Stylised Trade Card Graphic Design
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EDITORS COMMENTS
This print showcases a trade card for Frazer, Army Printer, Stationer, and Bookbinder from the year 1736. Created by the talented artist Jean La Rocque, this piece is an exquisite example of baroque era graphic design. The intricate engraving depicts a stylized representation of Frazer's business in stunning detail. The company's name is elegantly displayed at the top, surrounded by decorative elements that add to its charm. The central focus of the image is on a printing press in action, symbolizing Frazer's expertise in the field. Surrounding it are various tools and materials associated with bookbinding and stationery production. As we delve into this snapshot from history, we catch a glimpse of Britain's industrial landscape during the eighteenth century. This trade card serves as both an advertisement for Frazer's services and a testament to his profession as an army printer. Preserved within the prestigious Metropolitan Museum of Art collection, this print highlights Gaetano Brunetti's exceptional skill as an engraver. Its detailed composition not only reflects the craftsmanship prevalent during that time but also offers us valuable insights into the world of commerce and occupation in 18th-century Britain. With its timeless appeal and historical significance, this trade card stands as a testament to both artistic excellence and entrepreneurial spirit - reminding us of our rich heritage while inspiring future generations in their own pursuits within creative industries.
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