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American advertising display card for Keuchen Cura Cough and Cold Remedy, c1885
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American advertising display card for Keuchen Cura Cough and Cold Remedy, c1885
PATENT MEDICINE, c1885.
American advertising display card for Keuchen Cura Cough and Cold Remedy, c1885
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Media ID 8865995
1885 Advertising Fake Fraud Medicinal Merchant Patent Patent Medicine Quack Trade Card Cough Syrup
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EDITORS COMMENTS
This vintage American advertising display card from 1885 showcases the Keuchen Cura Cough and Cold Remedy, a popular patent medicine of its time. The vibrant print captures the essence of late 19th-century American advertising, with its bold colors and attention-grabbing design. The card features an array of elements that were commonly associated with patent medicines during this era. A prominent image of a woman holding a fan suggests relief from coughs and colds, while also appealing to the female demographic as potential consumers. The text emphasizes the product's effectiveness in treating these ailments, using persuasive language to convince viewers of its medicinal properties. However, behind this seemingly innocent advertisement lies a darker truth. Patent medicines like Keuchen Cura often made exaggerated claims about their curative powers without any scientific evidence to support them. These products were frequently labeled as fraudulent or quackery by medical professionals due to their lack of regulation and potentially harmful ingredients. Nonetheless, this advertising display card serves as a fascinating artifact from America's history of deceptive marketing practices in the pharmaceutical industry. It offers us insight into how companies used captivating visuals and persuasive language to promote their products at a time when consumer protection laws were virtually non-existent. As we reflect on this piece today, it reminds us not only of our progress in regulating such practices but also serves as a cautionary tale about being critical consumers in an age where misinformation can still be prevalent.
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