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Japan: Vintage Art Deco magazine cover featuring a moga or modern girl, 1920s
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Japan: Vintage Art Deco magazine cover featuring a moga or modern girl, 1920s
Modern girls ( modan gaaru, also shortened to moga ) were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japans equivalent of Americas flappers, Indias kallege ladki, Germanys neue Frauen, Frances garconnes, or Chinas modeng xiaojie.
The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 25768146
© Supplier: CPA Media Co. Ltd
1920s Advertising Art Deco Asian Design Fashion Graphic Design Japan Japanese Magazine Periodical Poster Poster Art Propaganda Style
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This vintage art deco magazine cover from 1920s Japan showcases a modern girl, known as a moga, who epitomized the Westernized fashions and lifestyles of the era. Similar to America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie, these Japanese women embraced a newfound sense of independence and freedom. During this period, working-class young women gained access to money and consumer goods like never before. The image portrays the modern girl living in bustling cities with financial and emotional autonomy. She confidently chooses her own suitors while exuding an air of sophistication. The artistry behind this poster is remarkable; it encapsulates the essence of Japan during that time. Its graphic design elements reflect both style and fashion trends prevalent in Asia at that moment. This print serves as a visual representation of an iconic era when traditional values clashed with progressive ideals. Preserved by Pictures From History under Universal Images Group (UIG), this print captures not only the beauty but also the historical significance of Japan's modern girls movement. It stands as a testament to their impact on society and their role in shaping cultural norms during one of Japan's most transformative periods.
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