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Times Square, from the 16th floor of the Times Building, 1917 (b / w photo)
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Times Square, from the 16th floor of the Times Building, 1917 (b / w photo)
1078708 Times Square, from the 16th floor of the Times Building, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Times Square, from the 16th floor of the Times Building, showing lit up ads for Wrigley s, Chalmers and more. August 27, 1917.); eNew York Historical Society; American, out of copyright
Media ID 22212528
© New York Historical Society / Bridgeman Images
Aerial View Atmospheric Billboard Billboards Flashing Glowing Lights Manhattan Signs Times Square Chalmers Wrigleys
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Capturing the Vibrant Glow of Times Square, 1917
EDITORS COMMENTS
. This print transports us back to the bustling streets of New York City in 1917. Taken from the 16th floor of the iconic Times Building, this aerial view offers a mesmerizing glimpse into the heart of Times Square. The city's vibrant energy is palpable as illuminated advertisements for Wrigley's, Chalmers, and other brands light up the night sky. The image showcases an era when billboards dominated urban landscapes, transforming facades into dazzling displays of commercial artistry. Each sign competes for attention with its flashing lights and bold typography, creating an atmospheric scene that reflects both progress and consumerism at their peak. As we immerse ourselves in this snapshot from history, we can almost hear the sounds of bustling traffic and feel the excitement pulsating through every street corner. The architectural beauty of early 20th-century Manhattan serves as a backdrop to this dynamic tableau. Preserved by the New-York Historical Society, this photograph captures not only a specific moment in time but also represents America's spirit during an era marked by rapid industrialization and urban growth. It reminds us that even amidst change, certain landmarks like Times Square remain timeless symbols of American culture. Whether you are drawn to its nostalgic charm or intrigued by its historical significance, this remarkable image invites us to reflect on how advertising has shaped our cities while providing a window into New York City's past.
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