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Fashion House / Worth
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Fashion House / Worth
A vendeuse helps a client - who can hardly see from under her enormous hat ! - choose a dress in the salon de vente, chez Worth Date: 1910
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Media ID 14285718
© Mary Evans Picture Library
Chez Choose Client Enormous Helps Salon Vente Worth Vendeuse
EDITORS COMMENTS
In this photograph from the early 1900s, a vendeuse, or saleswoman, assists a fashionable client in the hallowed halls of the esteemed Worth Fashion House. The year is 1910, and the atmosphere is thick with the opulence and elegance that defined the Belle Époque era. The client, dressed in an extravagant outfit, is nearly swallowed up by the grandeur of her towering hat, her face barely visible beneath its voluminous brim. The salon de vente, or salesroom, of the renowned Worth House is a testament to the refined taste and impeccable craftsmanship of the time. The room is adorned with ornate furnishings, sumptuous textiles, and an air of sophistication that exudes luxury. The vendeuse, with her poised and patient demeanor, expertly guides her client through the selection of dresses, each one more stunning than the last. The Worth Fashion House, founded by the legendary Charles Frederick Worth in 1858, was the epitome of haute couture during the late 19th and early 20th centuries. Its clientele consisted of European royalty, socialites, and the wealthy elite, who sought out the house's bespoke creations for their unparalleled quality and timeless beauty. The vendeuse, with her keen eye for style and unwavering dedication to her clients, played a crucial role in ensuring that each woman left the salon feeling confident, beautiful, and ready to make a lasting impression. This photograph offers a glimpse into the world of high fashion during a bygone era, where the art of dressing was an art form in and of itself. The vendeuse and her client, bathed in the soft glow of the salon's elegant lighting, stand as a testament to the enduring allure of fashion and the human connection that lies at its heart.
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