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LUCKY STRIKE CIGARETTE AD. Actor Leslie Howard endorsing Lucky Strike cigarettes. American magazine advertisement, 1937
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LUCKY STRIKE CIGARETTE AD. Actor Leslie Howard endorsing Lucky Strike cigarettes. American magazine advertisement, 1937
LUCKY STRIKE CIGARETTE AD.
Actor Leslie Howard endorsing Lucky Strike cigarettes. American magazine advertisement, 1937
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512047
1937 Advertising Celebrity Cigarette Endorsement Howard Leslie Logo Magazine Smoker
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EDITORS COMMENTS
In this photograph, we are transported back to the year 1937, where actor Leslie Howard stands as a charismatic figure endorsing Lucky Strike cigarettes. This American magazine advertisement captures the essence of early celebrity endorsement in advertising. With his suave demeanor and confident gaze, Howard effortlessly embodies the epitome of sophistication that was associated with smoking during that era. The iconic Lucky Strike logo prominently displayed beside him serves as a reminder of the brand's popularity among men in America at the time. The text accompanying this image is minimal yet impactful, emphasizing Leslie Howard's endorsement of these cigarettes. It is evident that this advertisement aimed to appeal to male smokers who sought both style and quality in their choice of tobacco. This vintage print from The Granger Collection transports us to an era when cigarette advertisements were prevalent in magazines across America. It offers a glimpse into how marketing strategies have evolved over time while showcasing one of Hollywood's most beloved actors lending his name and image to promote a popular brand. As we admire this piece, let us reflect on how advertising has shaped our perceptions throughout history and appreciate it as a testament to the cultural significance attached to celebrity endorsements during that period.
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