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The launch of The Ford Capri Mk1. Picture taken at a showroom of car dealer Dennis
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The launch of The Ford Capri Mk1. Picture taken at a showroom of car dealer Dennis
The launch of The Ford Capri Mk1.
Picture taken at a showroom of car dealer Dennis J Hands in the Reading area,
and shows the new Ford Capri on the forecourt, and the promotion ladies enjoying the day.
The Ford slogan, used as part of the promotion was, " the car you have always promised yourself"
The first Ford Capri was introduced in January 1969 at the Brussels Motor Show, with sales starting the following month. The intention was to reproduce in Europe the success Ford had had with the North American Ford Mustang; to produce a European pony car
Picture taken 14th February 1969The launch of The Ford Capri Mk1.
Picture taken at a showroom of car dealer Dennis J Hands in the Reading area,
and shows the new Ford Capri on the forecourt, and the promotion ladies enjoying the day.
The Ford slogan, used as part of the promotion was, " the car you have always promised yourself"
The first Ford Capri was introduced in January 1969 at the Brussels Motor Show, with sales starting the following month. The intention was to reproduce in Europe the success Ford had had with the North American Ford Mustang; to produce a European pony car
Picture taken 14th February 1969
Reading Post
Mirrorpix
England
69-574
Media ID 21762049
© Mirrorpix
1960s Fashion Beret Car Dealer Ford Forecourt Invention Lady Mini Skirt Motoring Promotion Sash Vehicle 1969 2 Door Ford Capri
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EDITORS COMMENTS
This print captures the excitement and glamour surrounding the launch of The Ford Capri Mk1. Taken at a showroom in Reading by car dealer Dennis J Hands, it showcases the sleek new Ford Capri parked on the forecourt, while promotion ladies bask in the joyous atmosphere. It was a day filled with anticipation and delight as customers eagerly awaited their chance to experience this remarkable vehicle. The promotional campaign for The Ford Capri featured the enticing slogan, "the car you have always promised yourself" further fueling people's desire for this European pony car. Inspired by the success of its North American counterpart, the Ford Mustang, this model aimed to replicate that triumph across Europe. Introduced at the Brussels Motor Show in January 1969, sales of The Ford Capri commenced just a month later. Its arrival marked an exciting milestone in automotive history as it sought to redefine driving experiences on European roads. This particular image was captured on February 14th, 1969 – forever freezing that moment when anticipation met reality. As we gaze upon this photograph from Memory Lane Prints, we are transported back to an era where dreams were made real and promises fulfilled through iconic automobiles like The Ford Capri Mk1.
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