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Swear and Wells launched a new budget priced fur - "The New Look in Real Fur"
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Swear and Wells launched a new budget priced fur - "The New Look in Real Fur"
Swear and Wells launched a new budget priced fur - " The New Look in Real Fur" at a fashion Parade held in the Savoy Hotel, London. Some of the furs cost more than £ 25.
March 1958
Lea
Daily Mirror
Mirrorpix
London
Greater London
England
K1556/1
Media ID 21630274
© Mirrorpix
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EDITORS COMMENTS
Swear and Wells, renowned fashion pioneers, made waves in the industry with their groundbreaking launch of 'The New Look in Real Fur' at a glamorous fashion parade held in London's iconic Savoy Hotel. This print captures the essence of that historic moment in March 1958. As models strutted down the runway adorned in Swear and Wells' exquisite creations, onlookers were left mesmerized by the sheer elegance and affordability of these budget-priced furs. The collection showcased an array of stunning coats and hats that exuded sophistication and style. In an era where fur was often associated with luxury and exclusivity, Swear and Wells revolutionized the market by offering high-quality fur pieces at accessible prices. It was a game-changer for fashion enthusiasts who had longed to embrace this timeless trend without breaking the bank. Notably, some of these remarkable furs cost more than £25 - a testament to Swear and Wells' commitment to delivering exceptional value without compromising on craftsmanship or design. Their vision resonated deeply with individuals seeking affordable yet fashionable options during those post-war years. This evocative photograph transports us back to a time when glamour reigned supreme, showcasing not only beautiful garments but also capturing the spirit of innovation within the fashion industry. Lea's lens perfectly encapsulates this pivotal moment as it immortalizes Swear and Wells' contribution to shaping 1950s fashion trends.
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