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WW2 poster, Save fuel to make munitions for battle
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WW2 poster, Save fuel to make munitions for battle
WW2 poster, The wife who squandered the electricity -- Save fuel to make munitions for battle, designed by H M Bateman for the Ministry of Fuel and Power. Date: 1943
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Media ID 14237102
© Mary Evans Picture Library/Onslow Auctions Limited
1943 Bateman Conservation Electric Electricity Fuel Heat Heating Lettering Ministry Munitions Power Resources Save Designed
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EDITORS COMMENTS
In the midst of World War II, the importance of conserving resources for the production of munitions became a pressing concern for governments and citizens alike. This iconic WW2 poster, titled "The wife who squandered the electricity -- Save fuel to make munitions for battle," was designed by renowned British cartoonist H.M. Bateman for the Ministry of Fuel and Power in 1943. The image humorously portrays a woman reclining in a comfortable armchair, with a cat curled up beside her, in front of a roaring fire. The room is filled with smoke, and the fireplace is piled high with logs. In the background, a man in a factory overalls is shown working on a munitions assembly line, looking frustrated and disheartened. The text reads, "Mrs. Consumption, this is no time for a rest! Save fuel to make munitions for battle." The poster's use of comic humor and vivid imagery effectively conveyed the message of energy conservation to the public during wartime. The contrast between the woman's luxurious lifestyle and the hard work of the factory worker highlighted the importance of making sacrifices for the greater good. The red and black color scheme, along with the bold text and lettering, further emphasized the urgency of the situation. This poster is a poignant reminder of the sacrifices made during the 1940s to support the war effort and the power of visual communication in shaping public opinion.
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