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WW2 poster, The conductress
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WW2 poster, The conductress
WW2 poster by Fougasse, The conductress -- Give her a big hand -- with (if possible) the exact fare in it! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s
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Media ID 10940493
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Bristol Buses Conductor Conductress Fare Fougasse Propaganda Tramways
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EDITORS COMMENTS
This evocative WW2 poster, titled "The Conductress," was issued in the 1940s by The Bristol Tramways & Carriage Co Ltd in support of the Ministry of War Transports Road Safety Campaign. Designed by renowned British graphic artist Fougasse, the poster features a smartly dressed conductress in a blue uniform, extending her hand towards an outstretched hand of a passenger, inviting him to pay the fare. The caption above reads, "Give her a big hand -- with (if possible) the exact fare in it!" The image is a powerful representation of the spirit of cooperation and unity during wartime, as well as the importance of adhering to transportation regulations for the smooth functioning of essential services. The use of a female conductress was a departure from the traditional male conductor, reflecting the increasing role of women in the workforce during the war. Fougasse, whose real name was Cyrus Townsend Boddy, was a prolific and influential graphic artist, known for his humorous and satirical illustrations. He created over 1,000 posters for the British government during WW2, many of which were used to promote morale, encourage wartime production, and disseminate important information. This poster is a testament to the creativity and effectiveness of wartime propaganda, which played a crucial role in shaping public opinion and behavior during a time of crisis. The image of the conductress, with her confident and welcoming demeanor, continues to resonate with viewers today, reminding us of the indomitable spirit and resilience of the British people during the darkest days of the 20th century.
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