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WW2 Poster -- Come Back to the Army and the ATS
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WW2 Poster -- Come Back to the Army and the ATS
Come Back to the Army and the ATS while the Bounty Scheme still operates. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph, artist unknown, published by HMSO. Date: 1939
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Media ID 14160399
© The National Army Museum / Mary Evans Picture Library
Auxiliary Bounty Equality Hmso Inequality Join Khaki Money Office Operates Payment Photolithograph Recruiting Recruitment Scheme Stationery Territorial Rights
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This vibrant and compelling WW2 recruitment poster, titled "Come Back to the Army and the ATS (Auxiliary Territorial Service) while the Bounty Scheme still operates," was published by the UK's HM Stationery Office (HMSO) in 1939. The color photolithograph, with an artist unknown, was created to encourage men and women who had previously served in the military to return and re-enlist during the early stages of World War II. The poster features a striking image of a woman in a blue uniform, standing confidently next to a man in khaki, both looking directly at the viewer with determined expressions. The tagline "Join Up Now" is emblazoned above them, while the text below reads "Come Back to the Army and the ATS. While the Bounty Scheme still operates." The bounty scheme referred to a payment made to those who re-enlisted, with the intention of addressing the inequality in pay between the military and civilian sectors during wartime. The Auxiliary Territorial Service (ATS) was an all-female auxiliary branch of the British Army, which provided essential support services during WW2. The inclusion of women in the military was a significant shift towards gender equality, as women's roles in the armed forces expanded beyond traditional nursing and clerical positions. This poster represents a powerful call to action, urging both men and women to contribute their skills and expertise to the war effort. As a historical artifact, this poster offers a fascinating glimpse into the past, providing valuable insights into the socio-political climate of the time and the evolving role of women in the military. Its bold design and powerful messaging continue to resonate today, serving as a reminder of the sacrifices made by ordinary people during wartime and the importance of unity and perseverance in the face of adversity.
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