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WW2 poster, The blackout
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WW2 poster, The blackout
WW2 poster by Fougasse, The blackout -- why not wear something white instead? Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s
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Media ID 10940501
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Bristol Buses Campaign Etiquette Fougasse Ministry Propaganda Safety Tramways
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EDITORS COMMENTS
This evocative WW2 poster, titled "The Blackout" and designed by renowned British graphic artist Fougasse, serves as a poignant reminder of the wartime spirit and the unique challenges of daily life during the 1940s. Issued in support of the Ministry of War Transport's Road Safety Campaign by The Bristol Tramways & Carriage Company, this poster was a powerful tool in promoting adherence to essential safety measures during the blackouts. The image depicts a woman, dressed in a dark coat and hat, hesitantly approaching a bus stop under the dim glow of a single streetlight. The caption above her reads, "Why not wear something white instead?" The answer lies in the background, where a city plunged into darkness can be seen, with only the faint reflection of stars and the distant glow of a beacon indicating the presence of enemy planes. The blackout was a crucial aspect of wartime life, as it aimed to reduce the visibility of targets for enemy bombers. This poster, with its simple yet effective message, encouraged people to wear light-colored clothing to make the roads safer for buses and other vehicles, thereby reducing the risk of accidents during the blackouts. The poster's design, with its stark contrasts and evocative imagery, is a testament to the power of propaganda in shaping public behavior during times of crisis. The Ministry of War Transport's Road Safety Campaign, and posters like "The Blackout," played a vital role in ensuring the safety and efficiency of transportation networks during the tumultuous years of WW2.
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