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WW1 recruitment poster, Columbia Calls
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WW1 recruitment poster, Columbia Calls
Recruitment poster, Columbia Calls, Enlist Now for US Army.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376300
© Mary Evans Picture Library/Onslow Auctions Limited
Allegorical Allegory Calls Columbia Enlist Join Patriotic Patriotism Recruiting Recruitment Stars Stripes
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This evocative and powerful recruitment poster from World War I, titled "Columbia Calls" or "Columbia Asks: 'What Can You Do?'" depicts the allegorical figure of Columbia, personifying the United States, extending her hand towards the viewer while holding a flag with the stars and stripes of the American flag. The image is a call to action, urging men and women to enlist in the US Army and contribute to the war effort. Columbia's expression is determined and resolute, her gaze fixed on the viewer, conveying a sense of duty and patriotism. She is flanked by two flags, one with the US Army insignia and the other with the US Navy insignia, symbolizing the unity and collaboration between the two branches of the military. The background is a chaotic scene of war, with explosions and smoke in the distance, emphasizing the urgency of the situation and the need for reinforcements. The poster's tagline, "Enlist Now," is prominently displayed at the bottom, accompanied by the text "Join the Army or Navy" and "Your Country Needs You." The use of the feminine figure of Columbia, traditionally associated with liberty and freedom, was a deliberate choice to appeal to women as well as men, reflecting the changing role of women in society during wartime. The "Columbia Calls" poster is a poignant reminder of the sacrifices made during the First World War and the spirit of patriotism that united the American people in the face of adversity. It is a powerful and enduring symbol of the courage and determination that defined the war effort and continues to inspire generations.
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