Wrigleys Spearmint gum advertisement, WW1
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Wrigleys Spearmint gum advertisement, WW1
Great War period advertisement for Wrigleys spearmint pepsin gum, aimed here at soldiers, on the march, in barracks, on guard. The manufacturers claim the gum, allays thirst, prevents fatigue, soothes nerves, and keeps you off cigarettes. Date: 1914
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Media ID 14187133
© Illustrated London News Ltd/Mary Evans
Adverts Chewing Confectionery Sweets Wrigley Wrigleys Pepsin Spearmint
EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, a glimmer of relief and comfort could be found in the humble form of Wrigley's Spearmint Pepsin Gum. This powerful advertisement from 1914, published during the height of the conflict, speaks directly to the soldiers on the march, in barracks, and on guard. The manufacturers boldly claim that their gum could alleviate the soldiers' thirst, prevent fatigue, soothe their nerves, and even keep them from reaching for a cigarette. The image of the rugged soldier, clad in his military uniform and holding a tin of Wrigley's Spearmint Gum, conveys a sense of resilience and determination. The rough terrain and ominous clouds in the background serve as a stark reminder of the harsh realities of war. Yet, the soldier's focused gaze and confident posture suggest that, with the help of Wrigley's gum, he is ready to face whatever challenges lie ahead. The use of the term "Pepsin" in the advertisement is particularly noteworthy. At the time, pepsin was believed to aid in digestion and was often added to various foods and beverages. The inclusion of this ingredient in the gum likely added to its appeal as a source of sustenance and energy for the soldiers. This advertisement is a poignant reminder of the ways in which companies sought to connect with consumers during times of crisis and uncertainty. By promising to ease the physical and emotional burdens of war, Wrigley's Spearmint Gum offered soldiers a small but significant source of comfort and relief.
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