Utility travelling coat, 1941
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Utility travelling coat, 1941
Advertisement for a Utility coat in Llama, camel or tweed, manufactured by Harris Cohen of Oxford Street and available from leading fashion stores around the country. Date: 1941
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Media ID 14246658
© Mary Evans Picture Library
1941 Advertisements Adverts Coats Harris Llama Overcoat Rationing Travelling Utility
EDITORS COMMENTS
Amidst the tumultuous backdrop of World War II, fashion took a practical turn as people prioritized functionality and warmth over aesthetics. This Utility travelling coat, manufactured by Harris Cohen of Oxford Street, was a prime example of the fashion evolution during this period. Available in Llama, camel, or tweed, this coat was designed to provide both style and substance for women. The Utility coat, a staple in every woman's wardrobe during the war years, was a response to the clothing rationing that was in effect due to the war effort. The British government imposed strict rationing measures to ensure that essential resources were allocated to the military, leaving civilians with limited options when it came to clothing. Despite the constraints, fashion houses like Harris Cohen continued to innovate and create stylish yet functional garments for women. This Utility coat was no exception. Its simple yet elegant design, combined with its warm and durable materials, made it a must-have for women who needed to travel during the war. The advertisement for this Utility coat, which appeared in various leading fashion magazines around the country in 1941, showcases the coat's versatility and timeless appeal. The model, dressed in a chic outfit and accessorized with a hat and gloves, exudes confidence and sophistication, proving that even in the midst of war, women could still look stylish and put-together. This photograph is a snapshot of a bygone era, a reminder of the resilience and adaptability of the human spirit during challenging times. It also serves as a testament to the enduring power of fashion to provide comfort, functionality, and a sense of normalcy, even in the most uncertain of times.
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