Union-bank, 8. Kriegsanleihe; durch Sieg zum Frieden
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Union-bank, 8. Kriegsanleihe; durch Sieg zum Frieden
Union-bank, 8. Kriegsanleihe; durch Sieg zum Frieden. Poster shows a young woman offering a bowl of coins at an alter decorated with the Austrian coat of arms. Text: Union Bank, 8th War Loan; (on altar) Peace through Victory. Date 1918
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Media ID 7286489
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10601141
EDITORS COMMENTS
This evocative poster, titled "Union-bank, 8. Kriegsanleihe; durch Sieg zum Frieden" (Union Bank, 8th War Loan; Peace through Victory), dates back to the tumultuous year of 1918. The image depicts a young woman, her face radiant with hope and determination, standing before an altar adorned with the Austrian coat of arms. In her outstretched hands, she offers a bowl brimming with coins, symbolizing the collective financial contributions of the Austrian people towards the war effort. The text above the altar, "Union Bank," and the tagline below, "8th War Loan; Peace through Victory," underscore the importance of unity and sacrifice in the pursuit of peace. The poster, a poignant reminder of the sacrifices made during the First World War, was produced by the Union Bank to encourage Austrian citizens to invest in the 8th War Loan. The use of religious imagery, such as the altar and the offering of coins, was a common marketing strategy during this time, appealing to the collective consciousness and sense of duty among the population. The poster's powerful message resonated with the Austrian people, who rallied behind the call to arms and the promise of a peaceful resolution to the conflict. The image of the young woman, her face uplifted in the pursuit of peace, continues to inspire and remind us of the power of unity and the collective will to overcome adversity.
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