Regesan toothpaste advertisement, 1914
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Regesan toothpaste advertisement, 1914
Advertisement for Regesan toothpaste, available from Boots in 1914. Illustration shows a pretty young woman daintily holding an oversized toothbrush on which a cherub squeezes out paste. Date: 1914
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14189154
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Boots Bower Brush Brushing Cupid Hygiene Paste Roses Teeth Toiletries Tooth Toothpaste
EDITORS COMMENTS
Step back in time with this enchanting advertisement for Regesan toothpaste, as seen in 1914. The elegant young woman, with her rosy cheeks and demure expression, tenderly cradles an oversized toothbrush adorned with a delicate rose. In the background, a playful cherub, symbolizing love and beauty, squeezes out a generous amount of toothpaste from the Regesan tube. This charming scene, reminiscent of a romantic bower or garden, was designed to captivate the hearts and imaginations of women in the early 20th century. The Regesan toothpaste, available exclusively at Boots, promised to bring the latest advances in dental hygiene to the masses. The use of roses and Cupid in the advertisement was not only aesthetically pleasing but also symbolized the connection between beauty, love, and good oral health. This advertisement represents a fascinating glimpse into the past, showcasing the evolution of toothpaste advertising and the enduring appeal of romantic imagery. As you admire this print, imagine the excitement and anticipation that women felt when they purchased this toothpaste, believing it would not only keep their teeth clean but also bring a touch of romance to their daily routine.
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