Recruitment poster on post box, WW1
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Recruitment poster on post box, WW1
The Call to Arms - a recruitment poster pasted to a post box reminding Britains men that their King and Country needed them in 1914. Date: 1914
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Media ID 14165875
© Illustrated London News Ltd/Mary Evans
Joining Letterbox Mail Patriotic Patriotism Postbox Propaganda Recruiting Recruitment
EDITORS COMMENTS
This evocative image captures the spirit of patriotism and duty that permeated Britain in the early days of the First World War. The recruitment poster pasted to the post box, titled 'The Call to Arms,' served as a constant reminder to the men of the realm that their King and Country needed them. Dated 1914, the poster features a stern-faced soldier holding a rifle, with the caption "Your Country Needs You" and the words "Join Your Local Recruiting Officer" below. The image of the post box, with its red flag raised, adds a sense of urgency and importance to the message. As the war in Europe escalated, the British government and military employed various forms of propaganda to encourage enlistment. Recruitment posters, such as this one, were a common sight on streets, public buildings, and even on post boxes, as seen in this photograph. The use of the post box as a canvas for the poster not only ensured maximum visibility but also emphasized the idea of duty and responsibility, as men went about their daily business, they could not ignore the call to arms. The poster's design, with its bold colors and striking imagery, was intended to evoke a sense of pride and duty in potential recruits. The image of the soldier, standing tall and ready, represented the ideal of the brave and patriotic British soldier, a role model for men to follow. The poster's message was clear: the country was at war, and every able-bodied man had a duty to answer the call and join the fight. This powerful image from the early days of the First World War serves as a poignant reminder of the sacrifices made by the men and women of Britain during this pivotal period in history.
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