New Zealand lamb advert, 1952
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New Zealand lamb advert, 1952
Advert for New Zealand lamb, 1952, featuring a housewife saying, " when its New Zealand, its good." Theres a nod to rationing: it may not always be available on request under present conditions, but an ever-increasing production hastens the day when the housewife can make her choice. Date: 1952
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Media ID 14352050
© Illustrated London News Ltd/Mary Evans
1952 Adverts Gloves Housewife Housewives Joint Lamb Meat Zealand
EDITORS COMMENTS
A Nostalgic Glimpse into the 1950s: New Zealand Lamb Advert, 1952 Step back in time to the 1950s with this evocative advertisement for New Zealand lamb, featuring a housewife in her best apron and gloves, proudly holding up a succulent lamb joint. The caption reads, "When it's New Zealand, it's good." The image exudes a sense of comfort and abundance, yet there is a subtle nod to the rationing era, with the disclaimer, "It may not always be available on request under present conditions, but an ever-increasing production hastens the day when the housewife can make her choice." The housewife, with her rosy cheeks and confident smile, embodies the spirit of the post-war era, where home cooking and family meals were cherished moments. The lamb joint, tender and juicy, represents the best of New Zealand's agricultural produce, a symbol of quality and reliability. The advertisement is a testament to the power of marketing and the enduring appeal of the humble lamb joint. It speaks to the desire for choice and the promise of a better future, even in the midst of scarcity. The image is a reminder of a bygone era, where the simple pleasures of home cooking and family meals were cherished, and where New Zealand lamb was a staple on the dinner table. The advertisement, with its warm colors and nostalgic tone, invites us to take a moment to appreciate the history and the stories behind the food we eat. It is a snapshot of a time when the world was a little smaller, and the simple joys of life were celebrated in the most ordinary of moments.
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