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Recruitment poster, Coldstream Guards
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Recruitment poster, Coldstream Guards
Recruitment poster, Smart Men Wanted for the Coldstream Guards, showing rates of pay, with Windsor Castle in the background Date: 1923
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Media ID 32260424
© Mary Evans Picture Library
Coldstream Guards Money Rates Recruitment Rifle Smart Wanted Windsor 1923
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This striking recruitment poster from 1923, featuring the iconic image of Windsor Castle in the background, calls for 'Smart Men Wanted for the Coldstream Guards.' The Coldstream Guards, an elite infantry regiment of the British Army, have a long and distinguished history, dating back to 1650. This poster marks a specific moment in their recruiting efforts, during the 1920s, when the regiment was looking to add new members to its ranks. The poster's design is both eye-catching and informative. The use of bold, black text against the red background effectively draws the viewer's attention to the key information: the rates of pay for various ranks within the regiment. The promise of financial reward is a powerful motivator, especially during this time when the economy was still recovering from the aftermath of World War I. The image of Windsor Castle, the official residence of Her Majesty The Queen, serves as a symbol of the prestige and tradition associated with the Coldstream Guards. The castle's reflection in the calm water of the moat adds a sense of tranquility and order, in contrast to the military rigor and discipline suggested by the rifle and uniform in the foreground. This poster is a testament to the enduring appeal of military service as a means of personal growth, adventure, and financial stability. It also offers a glimpse into the visual language of recruitment posters during the 1920s, which often employed striking imagery and clear, concise messaging to attract potential recruits.
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