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BUY BONDS FOR BLIGHTY
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BUY BONDS FOR BLIGHTY
Buy National War Bonds and protect your home Date: 1918
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Media ID 20143015
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Blighty Bonds Propaganda Protect
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EDITORS COMMENTS
This evocative poster from 1918, titled "Buy Bonds for Blighty," is a powerful example of the propaganda used during World War I to encourage British citizens to purchase National War Bonds. The term "Blighty" was a slang term used by soldiers to refer to their homeland, and the image of a soldier holding a letter from home, gazing longingly at a photograph of his loved ones, was intended to tug at the heartstrings of those still in Britain. The war was a costly one, both in terms of lives lost and financial resources expended. The British government turned to the public for help in financing the war effort through the sale of National War Bonds. These bonds, which offered a fixed rate of interest, were marketed as a way for citizens to contribute to the war effort and protect their own homes and families by ensuring the financial stability of the country. The poster's use of patriotic imagery and language, such as the Union Jack flag and the phrase "Your Country Needs You," were intended to appeal to the sense of duty and patriotism that was widespread during the war. The poster's simple yet effective design, with its bold typography and striking use of color, made it an effective tool for conveying the message that every citizen had a role to play in the war effort, no matter where they were. Today, this poster is a reminder of the sacrifices made during World War I and the ways in which propaganda was used to mobilize the population. It also serves as a testament to the power of visual communication in shaping public opinion and inspiring action.
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