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Patriotic poster, It must be British
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Patriotic poster, It must be British
Patriotic poster, Buy British campaign -- It must be British! She helps you to keep your job. Buy British and help her man keep his. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091794
© Mary Evans Picture Library/Onslow Auctions Limited
Balance Boost Buyers Buying Campaign Crisis Economy Factories Farms Patriotic Patriotism Payments Persuasion Reduce Shopkeeper Unemployment
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EDITORS COMMENTS
This evocative poster from the 1930s encourages British citizens to "Buy British" as part of a government campaign to address a looming balance of payments crisis. The image features a determined and patriotic woman, her chin held high and her eyes filled with conviction, as she points to the British flag emblazoned on a shop sign. The caption below reads, "She helps you to keep your job. Buy British and help her man keep his." The poster is a powerful reminder of the importance of national unity and economic self-sufficiency during a time of economic uncertainty. The balance of payments crisis, caused by a large trade deficit, threatened to undermine the national economy and lead to widespread unemployment. The government's solution was to encourage citizens to buy goods produced in Britain, rather than importing them from abroad. The campaign was reinforced by a speech from the Prince of Wales (later King Edward VIII), who emphasized the importance of supporting British farms and factories. The poster's use of persuasive language and imagery was designed to tap into the patriotic sentiment of the time and encourage people to make a difference through their purchasing power. The poster is a poignant reminder of the power of collective action and the role that individual choices can play in shaping the economic and social fabric of a nation. Its enduring appeal lies in its ability to evoke a sense of pride and duty, and to remind us of the importance of supporting local industries and communities.
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