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Mergamma pesticide advert, 1954
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Mergamma pesticide advert, 1954
Protect good seed with Mergamma A. Advert for Mergamma double-action seed dressing, a pesticide killing wireworm and disease, from Plant Protection Ltd
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Media ID 23400900
© Illustrated London News Ltd/Mary Evans
1954 Agriculture Crops Disease Good Pesticide Protect Protection Seed Seeds
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Caption: A 1950s advertisement for Mergamma Double-Action Seed Dressing, a groundbreaking pesticide produced by Plant Protection Ltd. This print showcases a farmer's hand tenderly cradling freshly harvested seeds, with an air of protection and care. The seeds, symbolizing the promise of a bountiful crop, are contrasted against the backdrop of potential threats: wireworms and diseases. Mergamma Double-Action Seed Dressing was a vital innovation in the agricultural world of the 1950s. This pesticide was designed to shield young plants from the destructive effects of wireworms and diseases, ensuring the successful germination and growth of crops. The double-action aspect of the product refers to its dual protective capabilities against these common agricultural adversaries. The advertisement's visual storytelling conveys the importance of preserving and nurturing the seeds, emphasizing the role of Mergamma Double-Action Seed Dressing in safeguarding the farmer's investment and livelihood. The British company, Plant Protection Ltd, aimed to instill confidence in farmers that their crops would thrive under the protection of this innovative pesticide. This evocative image, with its nostalgic charm, transports us back to a time when the agricultural community relied on the latest scientific advancements to overcome the challenges of farming. The 1950s marked a significant era in agricultural history, with the adoption of new technologies and the gradual shift towards more efficient and effective farming practices. This Mergamma Double-Action Seed Dressing advertisement stands as a testament to the resilience and ingenuity of farmers and the agricultural industry during this transformative period.
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