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The General Up To Date, by John Southey and G W Hunter
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The General Up To Date, by John Southey and G W Hunter
Promotional music sheet for The General Up To Date music hall song of 1892 by John Southey and G. W. Hunter. The General in question refers to General William Booth of the Salvation Army to which the music hall was very hostile to the Salvation Army because of the latters anti-drink campaign. Date: 1892
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Media ID 23102766
© The Michael Diamond Collection / Mary Evans Picture Library
1892 Enjoyment Entertainer Jan19 Marketing Performer Programme Promotional Publicity Sheet Singer Song Teetotal Musical
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The General Up To Date: A Captivating Promotional Artwork for the Musical Extravaganza of 1892 Step back in time to the vibrant and intriguing world of Victorian music halls with this promotional artwork for "The General Up To Date," a musical performance from 1892. This exquisite print, created by renowned artists John Southey and G.W. Hunter, invites us to experience the excitement and enjoyment of a bygone era. The central figure of this illustration is none other than General William Booth, the charismatic leader of the Salvation Army. However, the relationship between the Salvation Army and music halls during the 1890s was far from amicable. The Army's relentless anti-drink campaign clashed sharply with the boisterous, alcohol-fueled atmosphere of these popular entertainment venues. Despite the hostility, the Salvation Army's influence extended far and wide, even reaching the music halls. This artwork, featuring General Booth, is a testament to the power of publicity, marketing, and advertising in the Victorian era. The image showcases Booth as a dynamic and engaging performer, ready to captivate audiences with his message. The General Up To Date was more than just a simple song; it was an event, a spectacle, and a moment of shared entertainment. The artwork invites us to imagine the excitement of the audience as they gathered in the dimly lit music hall, anticipating the arrival of the General on stage. The illustration's rich colors, intricate details, and lively energy perfectly encapsulate the spirit of the era and the allure of live entertainment. This stunning piece is a reminder of the power of art and creativity in promoting ideas, spreading messages, and bringing people together. It invites us to explore the history of music halls, the Salvation Army, and the captivating world of Victorian leisure.
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