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Frys Cocoa Advert
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Frys Cocoa Advert
Frys pure concentrated cocoa So good it has to be kept in a safe, for the pleasure of two skilful thieves
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 592045
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10155946
Cocoa Concentrated Good Pleasure Pure Safe Skilful Thieves
EDITORS COMMENTS
This vintage print captures a piece of early 20th-century advertising history with the Frys Cocoa Advert. The image showcases a humorous and intriguing concept - two skilful thieves breaking into a safe to steal Frys pure concentrated cocoa. The tagline "So good it has to be kept in a safe" adds an element of playfulness to the advertisement, suggesting that this cocoa is so irresistible that even thieves can't resist it.
The black and white aesthetic of the print adds to its historical charm, transporting viewers back in time to an era when advertisements were more whimsical and creative. The focus on the word "pleasure" emphasizes the idea that enjoying a cup of Frys cocoa was not just about satisfying your thirst, but also about indulging in a moment of pure delight.
Overall, this print is not just a simple advert for cocoa - it's a snapshot of early 20th-century marketing strategies and consumer culture. It reminds us that even everyday products like cocoa have their own unique histories and stories to tell. And who knows, maybe after seeing this image, you'll want to keep your own stash of Frys cocoa under lock and key!
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