Envelope, Seltona photographic paper
Wall Art and Photo Gifts from Mary Evans Picture Library
Envelope, Seltona photographic paper
Envelope containing twelve sheets of Seltona self-toning paper, price sixpence, from Leto Photo Materials Company Limited of London and Edgware. Date: circa 1920s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14226858
© Mary Evans Picture Library/John Maclellan
Developing Edgware Envelope Films Fixing Glossy Leto Logo Mark Materials Photographia Photographic Photos Price Sheets Sixpence Toning Twelve
EDITORS COMMENTS
This intriguing photograph captures an envelope from the Leto Photo Materials Company Limited of London and Edgware, showcasing a dozen sheets of Seltona self-toning photographic paper. Dated back to the 1920s, this envelope represents a significant moment in the history of photography. The Seltona self-toning paper, priced at sixpence, was a popular choice among photographers during this era due to its unique ability to develop images with a distinctive, rich tonality without the need for additional toning solutions. The dark green envelope, adorned with the company's logo, protected these precious sheets during transportation and storage. The envelope's design is both functional and aesthetically pleasing, featuring a black glossy finish that adds an air of sophistication. The Leto Photo Materials Company Limited's mark, depicted as a stylized camera with the letters "LPC" and "SELTONA" encircled, is prominently displayed on the front. The process of creating photographs using Seltona self-toning paper involved developing and fixing the film, followed by the toning process, which was accomplished through the exposure of the developed film to specific chemicals. The result was a photograph with a deep, dark tone that added depth and character to the image. This envelope, with its historical significance and striking design, offers a glimpse into the past of photographic materials and the role that companies like Leto Photo Materials Company Limited played in shaping the art and science of photography.
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