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Advert for W. H. K. & S. corsets 1901
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Advert for W. H. K. & S. corsets 1901
New desirable straight fronted corsets, combining symmetry and elegance with acme of comfort.
1901
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14378566
© Illustrated London News Ltd/Mary Evans
Corset Corsetry Corsets Fronted Lingerie Straight Undergarment Undergarments Underwear 1901 Fashionable
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> Historical fashion trends
> Edwardian era fashion trends
EDITORS COMMENTS
Step into the early 20th century with this advertisement for W.H. K. & S.'s new line of desirable straight-fronted corsets from 1901. The elegant illustration showcases the perfect blend of symmetry, elegance, and comfort that defined the corsetry of the Edwardian era. The corset, a staple undergarment for women during this time, was not only a fashion statement but also an essential part of women's daily attire. This advertisement highlights the latest trend in corset design - the straight fronted corset, which offered a sleeker, more modern look compared to the heavily boned, hourglass silhouettes of the past. The illustration displays a woman in a demure yet confident pose, emphasizing the corset's ability to accentuate the natural curves of the body while providing unparalleled comfort. The use of delicate lace and intricate embroidery adds to the allure of these corsets, making them desirable not only for their functionality but also for their aesthetic appeal. The Edwardian era was a time of great change and progress, and this advertisement is a testament to the evolving fashion trends of the time. The straight-fronted corset represented a departure from the traditional corset design, offering women a more comfortable and modern alternative while still maintaining the elegance and sophistication expected of high-quality undergarments. This advertisement, published by the Illustrated London News Ltd and illustrated by Mary Evans, offers a glimpse into the world of early 20th century fashion and the enduring appeal of corsetry.
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