Advert for Selfridges, 1927
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Selfridges, 1927
The small woman says - Selfridges Salon-for-Petites - gowns, wraps and suits for the smaller size Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237180
© Mary Evans / Jazz Age Club Collection
Couture Gowns Petites Salon Selfridge Size Smaller Suits Wraps 1927
EDITORS COMMENTS
1. Title: "A Chic and Modern Solution: Selfridges Salon-for-Petites, 1927" 2. Subtitle: Embracing the Spirit of the Roaring Twenties: A Small Woman's Guide to Elegance 3. In the heart of London's bustling Oxford Street, Selfridges department store unveiled an innovative concept that catered to the unique needs of small women in 1927. The store introduced the Selfridges Salon-for-Petites, a dedicated section showcasing an exquisite collection of gowns, wraps, and suits, designed specifically for women of smaller sizes. 4. The petite woman in this advertisement, with a radiant smile and an air of confidence, invites readers to explore the wonders of the Selfridges Salon-for-Petites. Dressed in a stylish, flapper-inspired ensemble, she embodies the spirit of the 1920s and the newfound empowerment of women. 5. The advertisement, published in an Eve magazine, highlights the elegance and sophistication of the Selfridges Salon-for-Petites' offerings. The collection includes a variety of fashionable gowns, perfect for jazz age soirees and glamorous evenings out. Wraps and suits, designed to flatter smaller frames, complete the ensemble, ensuring that petite women could embrace the latest fashion trends with confidence and style. 6. The 1920s, a decade of unprecedented change and progress, saw women breaking free from societal norms and embracing their individuality. The Selfridges Salon-for-Petites was a testament to this movement, offering small women the opportunity to express their unique style and personality through fashion. 7. As the woman in the advertisement looks directly at the viewer, her eyes sparkle with excitement and anticipation, inviting us to join her on this journey of self-expression and empowerment. The Selfridges Salon-for-Petites was more than just a shopping destination; it was a symbol of the modern, independent woman who refused to be confined by societal expectations and embraced the freedom and joy of the jazz age.
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