Advert for Royal Worcester new Military Curve corsets, WW1
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Advert for Royal Worcester new Military Curve corsets, WW1
Royal Worcester Kidfitting Corsets, the new military curve corset, to ensure the new fashionable silhouette underneath gowns. Part of the military vogue in fashion during the Great War.
1915
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Media ID 14136781
© Illustrated London News Ltd/Mary Evans
Corset Corsetry Corsets Curve Foundation Garment Garments Kidfitting Lingerie Shape Shapely Undergarment Undergarments Underwear Vogue Wear Worcester Fashionable
EDITORS COMMENTS
This advertisement from the Illustrated London News Ltd, dated 1915, showcases the new Royal Worcester Kidfitting Military Curve corset, a must-have undergarment for women seeking the latest fashionable silhouette during the Great War. The military vogue in fashion was in full swing, and this corset reflects the trend perfectly. The Royal Worcester Kidfitting Corset, with its distinctive military curve design, was engineered to ensure a shapely and elegant figure beneath gowns and other fashionable attire. The corset's innovative design accentuated the natural waistline, creating an hourglass figure that was highly desirable during this era. The corset's high-quality craftsmanship is evident in its intricate detailing and elegant design. The Kidfitting name suggests that the corset was fitted to the individual, ensuring a perfect and comfortable fit. The use of the royal moniker added an air of sophistication and exclusivity to the product. The advertisement's artwork depicts a woman wearing the corset, her posture confident and poised. The image exudes an aura of elegance and refinement, emphasizing the importance of proper undergarments in achieving the desired fashionable look. The military curve corset was more than just an undergarment; it was a symbol of femininity and style during a time when women's roles were evolving rapidly. This advertisement serves as a fascinating glimpse into the fashion trends of the past and the enduring appeal of well-designed undergarments.
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