Advertisement for Linia-belts 1930s
Wall Art and Photo Gifts from Mary Evans Picture Library
Advertisement for Linia-belts 1930s
Advertisement for Linia-belts for figure-conscious men
Early 20th Century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14262233
© Mary Evans Picture Library
Advertisements Belt Belts Conscious Control Controlled Corset Corsets Garment Slim Slimming Twentieth Undergarment Undergarments Underwear Waist Wear
EDITORS COMMENTS
This advertisement from the 1930s showcases the Linia-belts, a popular solution for figure-conscious men seeking to slim their waistlines. The image, hailing from Europe during the early twentieth century, exudes an air of sophistication and modernity. The man, dressed in formal attire, confidently wears the Linia-belts beneath his suit, highlighting their discreet design. The Linia-belts were marketed as a medical innovation, promising to control and shape the waist, much like corsets did for women. The use of the term 'figure conscious' in the advertisement underscores the growing cultural emphasis on physical fitness and body image during this era. The Linia-belts were part of a larger trend in men's undergarments, which saw the rise of slimming garments designed to enhance masculine physiques. This advertisement, published in a magazine, would have reached a wide audience, appealing to men who wanted to improve their appearance and feel more confident in their bodies. The Linia-belts were manufactured in France, adding to their allure as a desirable European import. The sleek design and effective results made them a must-have accessory for men who wanted to make a stylish and slimming investment in their wardrobe. This advertisement is a fascinating glimpse into the past, showcasing the evolving expectations and desires surrounding men's fashion and body image in the early 1930s.
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