Advert for J. C Vickery lucky jewellery 1916
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Advert for J. C Vickery lucky jewellery 1916
J.C Vickery jewellers advertising two lucky jewellery items for soldiers to wear: lucky white heather for parting souvenirs 15ct gold & whole pearl pendent and glod chain or brooch and Fumsup for luck a popular lucky charm or talisman. Date: 1916
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Media ID 14113235
© Illustrated London News Ltd/Mary Evans
Brooch Brooches Chain Charm Good Heather Items Jeweller Jewellers Jewellery Luck Lucky Mascot Mascots Parting Pearl Souvenirs Talisman Vickery Wears Pendent
EDITORS COMMENTS
Step back in time with this advertisement from 1916, showcasing two lucky charms designed especially for soldiers by J.C Vickery Jewellers. As the First World War raged on, soldiers sought comfort and protection in small tokens of good fortune. This advertisement offers two such items: a 15ct gold and whole pearl pendant and chain or brooch, featuring the rare and beloved lucky charm of white heather. White heather, also known as "rowan," was believed to bring soldiers good luck and safe passage during parting or separation from loved ones. The second item, "Fumsup," or "Fumbsup," was a popular mascot and talisman, often worn as a charm or brooch. The exact meaning behind the name is unclear, but it is thought to have originated from the Old English word "fum," meaning "smoke," and "sup," meaning "support." Regardless of its origins, Fumsup was believed to bring soldiers good luck, protection, and a sense of camaraderie. This advertisement, with its elegant typography and intricate illustrations, speaks to the hope and resilience of soldiers during wartime. J.C Vickery Jewellers, with their commitment to creating beautiful and meaningful pieces, offered these lucky charms as a source of comfort and strength for the soldiers who wore them. Today, this advertisement serves as a poignant reminder of the unique challenges and experiences of the soldiers during the First World War and the role that small tokens of good fortune played in their lives.
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