Advert for Eugene permanant hair waving 1923
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Advert for Eugene permanant hair waving 1923
Naturally wavy hair in 2 and a half hours. From straight to naturally curly hair in 2 and a half hours! Permanent curls and waves, soft and exquisitely becoming - glowing with life and colour, just as you see them in the accompanying photographs. Date: 1923
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Media ID 14131961
© Illustrated London News Ltd/Mary Evans
Appearance Cutting Eugene Forehead Haircut Hairstyle Hairstyles Headband Permanent Salon Salons Specialist Styles Styling Thin Treatment Vanity Wave Waving 1923 Short
EDITORS COMMENTS
Step back in time with this advertisement from 1923, showcasing the transformative power of Eugene's Permanent Hair Waving treatment. The ad promises to turn straight hair into naturally wavy locks in just 2 and a half hours, a significant time-saver compared to the laborious process of curling irons and rollers. The soft, exquisitely becoming curls and waves are depicted as glowing with life and colour, as evidenced by the accompanying photographs of satisfied customers. The advertisement features a stylish, thin woman with a short bob hairstyle, accessorized with a headband and wearing a fashionable head tilt, emphasizing her elegant profile and forehead. The advertisement's vintage aesthetic transports us back to the Roaring Twenties, a time of flapper fashion, jazz music, and newfound freedom for women. Eugene's Permanent Hair Waving treatment was a popular beauty trend during the 1920s, and this advertisement showcases the specialist services offered at Eugene's salons. The advertisement's text emphasizes the permanence of the curls and waves, suggesting a long-lasting solution for women seeking a glamorous, curly hairstyle. The language used in the advertisement, such as "naturally wavy hair" and "soft and exquisitely becoming," highlights the desire for a more authentic, feminine appearance. Overall, this advertisement offers a fascinating glimpse into the world of 1920s beauty culture and the enduring allure of a good hair day.
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