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Virgilio Zanini Tailoring, 1900. Artist: Sormani, Gian Luciano (1867-1938)

Virgilio Zanini Tailoring, 1900. Artist: Sormani, Gian Luciano (1867-1938)


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Virgilio Zanini Tailoring, 1900. Artist: Sormani, Gian Luciano (1867-1938)

Virgilio Zanini Tailoring, 1900. From a private collection

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Media ID 15019638

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Attire Communication Design Couture Dressmaker Dressmakers Everyday Fancy Work Fashion Accessories Fin De Siecle Frock Haute Couture Jugendstil Marketing Milliner Milliners Modern Style Modernisme Monocle Promotion Reformstil Seamstress Seamstresses Stil Modern Stile Liberty Wear Wiener Secession Colour Lithograph Graphic Design Needlework Poster And Graphic Design Sewing


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EDITORS COMMENTS
This photograph captures the essence of Virgilio Zanini Tailoring in 1900, showcasing the artistry and craftsmanship that defined Italian fashion during this era. The image, taken by renowned artist Gian Luciano Sormani, is a testament to his skill in capturing the beauty of everyday life. In this scene, we see a dressmaker meticulously working on an exquisite frock with her trusty canine companion by her side. The attention to detail is evident as she delicately sews intricate embroidery onto the garment. Her modern style is accentuated by her monocle, adding a touch of sophistication to her craft. The poster-like quality of this print suggests it may have been used for advertising or promotion purposes at the time. Its Art Nouveau influences are apparent through its elegant lines and graceful curves, reflecting the popular Jugendstil movement that was prevalent during this period. This fine art lithograph from a private collection showcases not only the talent of Sormani but also highlights the significance of tailoring and dressmaking as forms of haute couture in early 20th-century Italy. It serves as a reminder of how fashion has evolved over time while still appreciating traditional techniques and skills.

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