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Pneu Velo Michelin, 1913. Creator: O Galop, (Marius Rossillon) (1867-1946)
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Pneu Velo Michelin, 1913. Creator: O Galop, (Marius Rossillon) (1867-1946)
Pneu Velo Michelin, 1913. Private Collection
Heritage Images features heritage image collections
Media ID 20763637
© Fine Art Images/Heritage Images
Car Race Communication Design Marketing Oldtimer Promotion Race Race Track Racing Racing Car Racing Driver Rally Vehicle Vehicles Bibendum Colour Lithograph Graphic Design Michelin Vintage Car
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EDITORS COMMENTS
This print showcases the iconic "Pneu Velo Michelin" advertisement from 1913, created by O Galop (Marius Rossillon). The image is part of a private collection and represents an important piece of advertising history. The artwork itself is a fine example of Art Nouveau style, with its intricate details and flowing lines. It features the famous Michelin mascot, Bibendum, also known as the Michelin Man, who has become synonymous with the brand. This vintage lithograph highlights the early days of automobile culture in France. The Pneu Velo Michelin advertisement was not only visually striking but also highly effective in promoting the brand's tires for bicycles. It captures the spirit of speed and excitement associated with car racing during that era. The race track setting adds to this sense of adventure and competition. This print serves as a reminder of how graphic design played a crucial role in marketing strategies even back then. Marius Rossillon's work exemplifies his talent for creating eye-catching visuals that effectively communicated messages to potential customers. As we admire this historical artifact today, it transports us back to a time when automobiles were still novel inventions and advertising was just beginning to take on new forms. It reminds us how far we have come while paying homage to those who paved the way for modern communication design techniques.
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