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East Midlands Gas Board shop window, Doncaster, South Yorkshire, 1961
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East Midlands Gas Board shop window, Doncaster, South Yorkshire, 1961
East Midlands Gas Board shop window, Doncaster, South Yorkshire, 1961. The East Midlands Gas Board had a shop in central Doncaster for many years. Here in a campaign in 1961 they promote their range of instant water heaters, to enable the citizens of Doncaster to at last have a ready supply of hot water. It looks as they are also suggesting that you could make yourself a cup of tea with the water from the tap
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Media ID 15065712
© Worldwide Photography / Heritage-Images
Boiler Doncaster East Midlands Gas Board Energy Gas Board Heating Michael Michael Walters Paul Walters Worldwide Photography Ltd Promotion Shop Window South Yorkshire Walters Water Heater
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EDITORS COMMENTS
This print takes us back to the year 1961 in Doncaster, South Yorkshire. In the heart of the town, we find ourselves standing outside the East Midlands Gas Board shop window. This quaint little shop has been serving the community for many years, providing them with their gas heating needs. In this particular campaign from 1961, the East Midlands Gas Board is proudly promoting their range of instant water heaters. The citizens of Doncaster can finally enjoy a ready supply of hot water at their fingertips. The clever advertisement even suggests that one could make themselves a cup of tea using this convenient tap! The image captures a moment frozen in time - a glimpse into an era when gas heating was becoming more accessible and essential for households across Britain. It symbolizes progress and modernity as people embraced new technologies to improve their daily lives. Photographed by Michael Walters, this monochrome snapshot beautifully encapsulates not just an advertising concept but also reflects on British society during the mid-20th century. It serves as a reminder of how far we have come in terms of energy consumption and technological advancements. As we admire this vintage photograph, let's appreciate how it represents both nostalgia for simpler times and admiration for our continuous pursuit of innovation in providing comfort to our homes.
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