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Cassa nazionale mutua cooperativa per le pensioni, 1898
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Cassa nazionale mutua cooperativa per le pensioni, 1898
Cassa nazionale mutua cooperativa per le pensioni, 1898. Private Collection
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Media ID 24029598
© Fine Art Images/Heritage Images
Adolfo 1854 1928 Bank Communication Design Depts Hohenstein Insurance Marketing Money Promotion Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This print showcases a stunning piece of advertising art from 1898, titled "Cassa nazionale mutua cooperativa per le pensioni". The artwork, created by Adolfo Hohenstein (1854-1928), exemplifies the exquisite style of Art Nouveau and serves as an intriguing glimpse into the world of communication design during that era. The lithograph features vibrant colors and intricate details, capturing the attention of viewers with its visual allure. It was designed to promote the Cassa Nazionale Mutua Cooperativa per le Pensioni, an Italian cooperative bank specializing in insurance and pensions. This historical artifact not only represents a significant milestone in marketing but also reflects Italy's financial landscape at the time. Preserved within a private collection, this fine art image offers us a window into early graphic design techniques employed for promotional purposes. Its fusion of artistic elements with commercial intent demonstrates how aesthetics were utilized to capture public interest and trust. While we cannot overlook its monetary connotations due to its association with banking and money matters, it is important to appreciate this artwork purely for its artistic merit rather than any potential commercial use. As part of Heritage Images' vast collection curated by Fine Art Images/Heritage Images, this photograph print allows us to admire Hohenstein's talent while exploring the rich history behind poster and graphic design in Italy during the late 19th century.
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