WWII: POSTER, c1943. Rubber is scarce - take care of your tyres. Lithograph, c1943
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WWII: POSTER, c1943. Rubber is scarce - take care of your tyres. Lithograph, c1943
WWII: POSTER, c1943.
Rubber is scarce - take care of your tyres. Lithograph, c1943
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Media ID 13642766
1940s 1942 1943 1944 1945 British Circle Design Poster Rubber Salvage Tire Wwii
EDITORS COMMENTS
This powerful lithograph from 1943 serves as a reminder of the scarcity and importance of rubber during World War II. The poster, created by an unknown British artist, features a striking design that immediately captures attention. In the center, a large circle draws focus to the text: "Rubber is scarce - take care of your tyres". This simple yet impactful message urges viewers to conserve their limited supply of rubber by maintaining their tires. The illustration itself is minimalistic but effective in conveying its purpose. A tire sits prominently within the circle, symbolizing both transportation and industry. Surrounding it are smaller circles with various salvaged rubber items such as gloves and hoses, emphasizing the need for resourcefulness in utilizing every bit of available rubber. The choice of colors adds further depth to this wartime propaganda piece. Shades of red and black dominate the composition, evoking a sense of urgency and danger associated with war efforts. The bold typography complements these colors perfectly while ensuring that the message remains clear and legible. Overall, this lithograph encapsulates not only the practical necessity but also the collective responsibility felt by individuals during WWII to contribute towards conservation efforts on all fronts – even something as seemingly mundane as taking care of one's tires became crucial in supporting military operations abroad.
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