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STOREFRONT, 1940. A storefront display at a general store, Salem, Illinois
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STOREFRONT, 1940. A storefront display at a general store, Salem, Illinois
STOREFRONT, 1940.
A storefront display at a general store, Salem, Illinois. Photograph by Arthur Rothstein, February 1940
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 13213671
1940 Arthur Broom Commerce Display February General Store Great Depression Grocery Illinois New Deal Rothstein Salem Selling Store Storefront Window
EDITORS COMMENTS
This photograph, titled "STOREFRONT, 1940" transports us back to a simpler time in Salem, Illinois. The image captures the essence of small-town America during the Great Depression era. Taken by renowned photographer Arthur Rothstein in February 1940, this snapshot offers a glimpse into the daily life of a general store. The storefront display is reminiscent of an era when local businesses were at the heart of communities. The window showcases an array of products ranging from brooms to groceries, inviting passersby to step inside and explore what this humble establishment has to offer. It serves as a testament to resilience and resourcefulness amidst challenging times. Rothstein's composition skillfully captures both the exterior charm and commercial spirit that defined mid-20th century North American towns. This photograph was taken under the auspices of the Farm Security Administration (FSA) as part of their documentation efforts during President Roosevelt's New Deal program. As we gaze upon this historical artifact, we are reminded not only of our nation's past struggles but also its ability to adapt and endure. "STOREFRONT, 1940" stands as a visual reminder that even during difficult times like those experienced during the Great Depression, commerce continued to thrive on Main Streets across America – offering hope for brighter days ahead.
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