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ELECTRIC UTILITY AD, 1957. How does your kitchen rate on the electrical living scale? : advertisement for local electric utilities, from an American magazine of 1957
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ELECTRIC UTILITY AD, 1957. How does your kitchen rate on the electrical living scale? : advertisement for local electric utilities, from an American magazine of 1957
ELECTRIC UTILITY AD, 1957.
" How does your kitchen rate on the electrical living scale?" : advertisement for local electric utilities, from an American magazine of 1957
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512837
1957 Advertising Appliance Domestic Electric House Work Kitchen Logo Slogan
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EDITORS COMMENTS
In this print from 1957, we are transported back to a time when American households were embracing the wonders of electricity. The advertisement for local electric utilities features a vibrant kitchen scene that exudes both style and efficiency. The focal point of the image is undoubtedly the sleek logo prominently displayed on various appliances throughout the kitchen. It symbolizes progress and modernity, inviting viewers to assess their own kitchens on the "electrical living scale". This clever slogan challenges individuals to consider how well-equipped their culinary spaces are in harnessing the power of electricity. The illustration itself showcases an idyllic middle-class American home, where housework becomes effortless thanks to these innovative electrical appliances. A woman can be seen effortlessly operating her state-of-the-art stove while another attends to her laundry with ease using an electric washing machine. This ad serves as a reminder of just how transformative electricity was during this era. It revolutionized domestic life by streamlining household chores and allowing more time for leisure activities or personal pursuits. Furthermore, it highlights the role that local electric utilities played in bringing these advancements directly into people's homes. As we reflect upon this nostalgic piece of Americana, it is fascinating to see how far we have come in terms of technological advancements since 1957. Yet, it also reminds us to appreciate those who paved the way for our current comforts and conveniences through their tireless efforts in promoting electrical living.
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