E. Morgans Sons Company
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E. Morgans Sons Company
Illustration depicting an interior view over six floors of the Soap Manufactory of E. Morgans Sons, New York City, USA, circa 1870. New York City-based soap manufacturer Enoch Morgans Sons Company were best known for Sapolio Soap, which became a household name thanks to Artemas Ward, a pioneer of modern advertising and publicity, who was hired as the companys advertising manager in 1885. (Photo by Archive Photos/Getty Images)
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Frederic Lewis
Media ID 11926790
© 2010 Getty Images
EDITORS COMMENTS
This print takes us back to the bustling soap manufactory of E. Morgans Sons Company in New York City, circa 1870. The image showcases an interior view spanning over six floors, providing a glimpse into the industrious world of soap production during that era. E. Morgans Sons Company was renowned for their iconic Sapolio Soap, which would later become a household name across America. This success can be attributed to Artemas Ward, a visionary advertising manager hired by the company in 1885. Ward's innovative approach to marketing and publicity played a pivotal role in establishing Sapolio as a trusted brand among consumers. The photograph captures the essence of this thriving industry with its intricate machinery, towering stacks of soap bars, and workers diligently attending to their tasks on each floor. It offers viewers an intriguing window into the manufacturing process that brought such essential products into homes throughout the nation. Preserved through time by Frederic Lewis' skilled lens, this historical snapshot serves as both a testament to American industrial progress and an homage to Enoch Morgans Sons Company's contribution to society. As we gaze upon this remarkable image today, we are reminded of how far we have come while appreciating those who paved the way for modern advancements in commerce and advertising.
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