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Promotional booklet issued by William Collins & Co, owners of Viyella. c. 1919 (colour litho)
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Promotional booklet issued by William Collins & Co, owners of Viyella. c. 1919 (colour litho)
6030303 Promotional booklet issued by William Collins & Co, owners of Viyella. c.1919 (colour litho) by English School, (20th century); Private Collection; (add.info.: Promotional booklet issued by William Collins & Co, owners of Viyella. c 1919.); Look and Learn / Valerie Jackson Harris Collection; English, out of copyright
Media ID 22569486
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Booklet Issued Khaki Marketing Materials Medals Owners Promotional Ribbons Shirts Great War Summary Viyella William Collins
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EDITORS COMMENTS
This photograph print showcases a promotional booklet issued by William Collins & Co, the proud owners of Viyella, circa 1919. The vibrant color lithograph captures the essence of this historical artifact from the early 20th century. A prized possession in a private collection, this booklet offers a fascinating glimpse into the world of marketing materials during that era. The booklet's release coincided with the aftermath of World War I, as indicated by its mention of khaki shirts and shirting. It serves as a reminder of how businesses adapted to cater to military needs during those turbulent times. The inclusion of medals and ribbons further emphasizes their commitment to providing quality products for servicemen. While it is intriguing to imagine how these marketing efforts influenced consumers at that time, it is important not to overlook the artistic value and craftsmanship evident in this print. The English School artist responsible for creating this masterpiece has skillfully captured every detail, making it an invaluable piece for art enthusiasts. As we admire this image today, let us appreciate both its historical significance and aesthetic appeal. This print transports us back in time when companies like William Collins & Co utilized innovative promotional strategies while contributing to society's fabric through their exceptional products such as Viyella garments.
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