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Trade card for William Jones, chimney sweep, London (engraving)
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Trade card for William Jones, chimney sweep, London (engraving)
3657239 Trade card for William Jones, chimney sweep, London (engraving) by English School, (18th century); Private Collection; (add.info.: Trade card for William Jones, chimney sweep, London.); Look and Learn / Peter Jackson Collection
Media ID 23646162
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Chimney Sweep Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera William Jones
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EDITORS COMMENTS
This trade card from the 18th century showcases the chimney sweep services of William Jones, a prominent figure in London. The intricate engraving, preserved in a private collection, is a testament to the artistry and attention to detail that went into advertising during this era. The card features an array of symbols and imagery that reflect both British and German influences. A coat of arms proudly adorns the top, representing the royal connection associated with chimney sweeps. This trade was highly regarded as essential for maintaining clean chimneys in Georgian Britain. William Jones' advertisement not only targeted local customers but also appealed to a wider European audience. With references to Germany and its culture, it aimed to attract German clients who were residing or visiting London at the time. The image provides insight into the diverse clientele that William Jones catered to, highlighting his reputation as a trusted professional within both British and German communities. It serves as a reminder of how tradespeople actively sought out new markets beyond their immediate surroundings. This historic artifact offers us glimpses into early advertising techniques while showcasing the rich cultural exchange between nations during this period. As we admire this print today, we can appreciate its artistic value and recognize its significance in documenting centuries-old business practices.
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