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Naked women in clouds - advertisement for "L Eau des sirenes"
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Naked women in clouds - advertisement for "L Eau des sirenes"
LSE4094002 Naked women in clouds - advertisement for " L Eau des sirenes" (hair recoloration) by Jules Cheret, late 19th century by Cheret, Jules (1836-1932); Private Collection; (add.info.: Naked women in clouds - advertisement for " L Eau des sirenes" (hair recoloration) by Jules Cheret, late 19th century); Photo eLeonard de Selva; French, out of copyright
Media ID 22475168
© Leonard de Selva / Bridgeman Images
Advertising Poster Beauty Product Displays Sirene Toilet
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This print showcases a mesmerizing advertisement for "L Eau des sirenes" (hair recoloration) by the renowned artist Jules Cheret, dating back to the late 19th century. The image features naked women gracefully floating amidst billowing clouds, creating an ethereal and enchanting scene. Cheret's artistic prowess is evident in his ability to seamlessly blend beauty and fantasy into this stunning composition. The advertisement itself promotes "L Eau des sirenes" a hair recoloration product that promises to transform one's locks with magical allure. The choice of using nude figures surrounded by heavenly clouds serves as a metaphorical representation of the transformative power of this product, suggesting that it can elevate one's appearance to celestial heights. Jules Cheret was widely recognized for his contributions to French advertising posters during this period, and this particular artwork exemplifies his mastery in capturing attention through striking visuals. The delicate lines and vibrant colors employed by Cheret add depth and dimensionality to the piece, further enhancing its visual impact. Preserved within a private collection, this photograph offers viewers a glimpse into the rich history of French advertising artistry. It serves as both a testament to Jules Cheret's enduring legacy as well as an intriguing artifact from an era when beauty products were marketed with elegance and sophistication.
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