30586563
Wall Art and Photo Gifts from Advertising Archives
30586563
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 20630032
VISUAL DESCRIPTION
This is a vintage advertisement for aspirin from "Usines du Rhône, " illustrated in an early 20th-century style. The image features five women in various poses, all dressed in white with headscarves, suggesting a clean and clinical environment associated with pharmaceutical production. Each woman is engaged in different activities related to the promotion of aspirin: one holds a bottle and gazes directly at the viewer as if offering relief; another inspects or selects tablets; two are shown pressing or manufacturing pills; while the fifth sits elegantly with her arm extended, holding out a tablet. The text on the advertisement reads "L'Aspirine 'Usines du Rhône, '" which translates to "Aspirin 'Factories of Rhône. '" Additional text at the bottom suggests that this product comes highly recommended by doctors for its effectiveness. The overall impression given by this illustration is one of purity, care, and trustworthiness—qualities meant to reassure consumers about the efficacy and safety of taking aspirin produced by Usines du Rhône. The use of classical figurative representation adds an element of timelessness and authority to the product being advertised.
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