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Gossard 1920s USA womens underwear golf
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Gossard 1920s USA womens underwear golf
Gossard
1920s
USA
womens underwear golf
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7067015
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Adverti Advertisements Advertising Adverts American Clothes Clothing Nineteen Twenties Womens Twentieth Century
EDITORS COMMENTS
This print from The Advertising Archives takes us back to the roaring 1920s in the United States, showcasing a unique blend of women's underwear and golf. In this era of transformation and liberation for women, Gossard presents an advertisement that epitomizes the changing attitudes towards fashion and leisure. The image captures a group of stylishly dressed women on a picturesque golf course, exuding confidence and elegance. Dressed in Gossard's fashionable undergarments specifically designed for active lifestyles, these trailblazing ladies challenge societal norms by combining comfort with style. The vibrant colors and intricate details showcased in this ad reflect the spirit of the time - boldness, progressiveness, and freedom. It encapsulates an era where women were breaking barriers both on the golf course and beyond. As we delve into this piece of history through The Advertising Archives' lens, it becomes evident that advertising played a crucial role in shaping cultural perceptions during this period. This print serves as a testament to how brands like Gossard embraced change while catering to the evolving needs of modern women. Intriguingly nostalgic yet undeniably empowering, this photograph invites us to appreciate not only its aesthetic appeal but also its historical significance. It reminds us that even within seemingly ordinary advertisements lie stories waiting to be discovered – stories that shed light on society's evolution throughout different periods.
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